As a start-up business, it can be a very scary world out there! And especially in the trade sector, you need to stand out from the rest, by planning, lays the groundwork for success. So if you want to be your own boss you need to understand what generates the best income.
Here are some handy tips for you to follow to make your start-up business achievable.
Qualifications
Tradespeople are highly sought after. But when homeowners search for a trader, they want to see evidence that the person they choose has the required skills and a good-sized portfolio. Many trades courses vary in what you need and the levels you can achieve. But while you are studying it’s very good to start building up your portfolio, to showcase your abilities.
And remember to take high quality before and after photos, and ask for reviews or testimonials from customers, to build up your online presence.
Hard work
Working hard and to a high standard is absolutely the right thing to do in any work. But while your business is new and gaining interest, you need to avoid burning yourself out! In your own business time is money and if you push yourself too hard, your exhaustion will lead to mistakes, injuries and poor work. That’s not something you want to show when starting up your business, and a bad habit to continue as your sales will suffer.
So plan your hours thoughtfully to ensure maximum productivity, if you cant do it yourself then employ someone else to help you! And always make time to fully give yourself a break!
Your location
A sad reality of new startups is the competition within the areas you live in. But this doesn’t mean that you have to move to a place you don’t want to live in. It just means that you have to keep an eye out for more work and know who your competitors are and what they do.
Insurance
Having your company insured is attractive to both potential customers and your own peace of mind.
Public Liability protects you from financial loss, damages or injuries, and covers any legal expenses should the unfortunate happen. Customers also prefer professionals with insurance, as it shows that you are a reliable, trustworthy and serious company.
An apprentice
As your startup will grow you will be in higher demand, so it makes sense to bring someone else on board. If you can’t afford many others you can always hire an apprentice.
They will be able to help you with tasks at a faster rate and they will benefit from your guidance and support. They will be eager to learn so you can pass on your expertise to grow your business, as you take them under your wing.
Marketing strategy
Digital marketing is where businesses thrive these days, although word of mouth is still vital. But by investing in a digital marketing strategy will set you apart from the crowd.
Social platforms like LinkedIn, Facebook and Instagram are the best platforms to showcase your business.
- LinkedIn is best for business to business marketing.
- Instagram & Facebook are great for showcasing your company, with videos, photos and even blogs.
Making your portfolio digital on Instagram and Facebook allows existing and potential customers to validate your work, and offers a great insight into your skills and trade.
Alternatively, follow our social platforms for more information daily
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